Hollywood Forever Records epitomizes a commitment to the creation of enduring luxury apparel and foundational pieces, curated from the finest fabrications. Rooted in the rich tapestry of the historic music scene that permeated the streets of Hollywood during the vibrant decades of the late 1960s and 1970s, our brand seamlessly integrates an elevated contemporary sensibility.

Situated and crafted in the heart of Los Angeles, our vision nods to the past while embracing a forward-thinking ethos, where each garment embodies a narrative of perpetuity. Within our philosophy lies an unwavering belief that elegance resides in simplicity, a spirit echoed through our designs, which stand as timeless testaments to the notion that less, indeed, is more.

Perpetual • Nostalgic • Luxury